Striking a Balance Between The Three E's

Let's delve into the role that Human Capital Management (HCM) plays in shaping the connection between employees and employers. Employees are increasingly campaigning for greater acceptance of their individual needs and preferences within organisations. HCM must assume a proactive role in clearing the way for a balance of interests between employers and employees.

To begin with, it is imperative to adopt a holistic approach, wherein employer brand, employee value proposition and employee experience are seamlessly integrated.

A critical challenge arises when the promises made by the organisation during the recruitment phase do not align with the actual experiences and benefits that employees receive. For instance, an employee may have been assured of flexible work arrangements during the hiring process, only to discover that these arrangements gradually morph into a rigid, inflexible schedule.

Here are the Three E's that affect Employee-Employer Relationship

  • Engagement: Engagement represents the emotional commitment an employee has towards their organisation and its goals. Engaged employees tend to be more productive, loyal, and customer-focused.
  • Experience: Experience pertains to the overall perception and feeling employees hold about their entire journey with an organisation. It encompasses every touchpoint, from recruitment to retirement.
  • Empowerment: Empowerment is about granting employees the autonomy to make decisions and take initiative, leading to increased job satisfaction and improved organisational outcomes.


Integrating the three Es into your organisational fabric can lead to a harmonious and productive work environment. Here's a step-by-step guide to show you how:

  1. Conduct Regular Surveys: Gauge employee sentiment, gather feedback, and identify areas of improvement.
  2. Establish Open Communication Channels: Promote a culture where employees feel heard and valued.
  3. Invest in Training and Development: Equip employees with the skills and knowledge they need to excel.
  4. Celebrate Successes: Acknowledge and reward achievements, both big and small.
  5. Iterate and Adapt: Continuously assess and refine strategies to meet changing organisational needs.

In today's digital age, no one wishes to see their organisation associated with statements like "We demand long hours" or "You must prioritise work for career advancement."

Unfortunately, there is often a misalignment between the promises made by organisations through their Employer Brand (EB) and Employee Value Proposition (EVP), and the subsequent reality employees face.

As the relationship between employers and employees continues to evolve, HR professionals play an important role in fostering a profound connection. Our responsibility lies in carefully managing the expectations of both employees and employers. Adopting this approach not only sets the stage for organisational success but also creates an environment where employees can and will thrive.

Ready to elevate your employer brand and create a thriving workplace?

Partner with KVR Consulting for expert HR strategies and guidance. Contact us today to start your journey towards a balanced and successful organisation.

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