In the modern age, the success of one’s business messaging and business development increasingly depends on embracing digital technology and being proficient online. Companies that fail to incorporate the digital approach into their existing business practices are already being left behind.
It’s no secret that businesses need to remain current and change with the times if they are to remain relevant and continue to grow successfully. However, particularly since the outbreak of the Covid-19 pandemic, we have noted a more pressing need for companies to be digitally wise.
While this might not strictly mean that every company has to now be a digital pioneer, it does mean that companies can no longer ignore the digital revolution and expect to survive. It means embracing and understanding the digital world of business in order to continue providing valuable advice to clients in the current digital world.
One of the most challenging things that organisations need to deal with in the digital era is the transition from a purely face-to-face business model to either a fully digital one or a hybrid of the two.
Certainly, there remains great value in dealing with clients face-to-face, and no amount of digitalisation of the business world will ever be able to replace this completely. Although in-person business is still needed and valued, the needs of one’s clients are increasingly digital, which means that everyone in the value chain needs to embrace digital thinking in synchronisation with one another.
This transition to an increasingly digital mindset and approach to business requires consultation and an in-depth understanding of the digital needs of the rest of the value chain. Move too fast, and you will leave your clients behind. Move too slowly, and you will be the one left behind. The aim is to walk forward together.
One of the most prolific and profound concerns that many customers raise regarding digital business practices is the potential erosion of trust. Since digital business is so often faceless and anonymous, much more opportunity exists for scams, cons, and general dishonesty.
Building the same kind of trust that comes with a face-to-face relationship in a digital relationship is challenging but not impossible. However, it is much easier when there is a face-to-face component to the business to act as a safety net for customers.
In other words, having a physical office with contactable human beings goes a long way towards ensuring clients feel secure. When all business is digital and carried via chatbots, messaging boards, emails, and social media, and no physical contact is ever possible, sensible clients will rightly shy away.
People are still looking for reliable business partners and, unfortunately, there is not yet enough accountability and security online to ensure that purely digital entities can always be trusted.
While it is critical to embrace digitalisation and change with the world, it must be understood that people still hold the same values in business as they always have. They want to feel special, cared for, and listened to. This should not change, regardless of whether your business is face-to-face, digital, or a bit of both.